Jan 2024 – Present
Axioms Consulting Ltd
Interim Head (AI Principal)
Fractional AI leadership across financial services, retail and telecoms — strategy, architecture and delivery.
Portfolio
Companies
Jan 2024 – Present
Interim Head (AI Principal)
Fractional AI leadership across financial services, retail and telecoms — strategy, architecture and delivery.
Aug 2022 – Jan 2024
Head of Customer Decisioning (AI)
Led real-time AI personalisation across 17 markets, delivering £6M incremental revenue at 6x ROI in Year 1.
Jul 2020 – Jul 2022
Lead AI Consultant
Architected applied AI use cases across BT Consumer; embedded ML models into next-best-action journeys.
Feb 2019 – Jun 2020
Programme Lead
Owned the consumer decisioning programme — vendor management, P&L and C-suite engagement.
May 2017 – Feb 2019
Engagement Lead
Led the AI-driven customer engagement transformation across Belgian telecoms.
Jul 2016 – May 2017
Technical Architect
Architected AI decisioning platforms for global enterprise clients.
Jul 2015 – Jul 2016
Principal RTIM Consultant
Principal consultant for real-time interaction management — the foundation of modern AI decisioning.
Nov 2007 – Jul 2015
Technical Consultant
Eight years delivering customer decisioning across retail, financial services and media.
2000 – 2007
Platform Manager
Career start — platform management across telecoms in Mumbai and Milton Keynes.