Jan 2024 – Present
Axioms Consulting Ltd
Interim Head (AI Principal)
Fractional AI leadership across financial services, retail and telecoms — strategy, architecture and delivery.
Portfolio
25 Years of AI & Digital Transformation
Across Leading Global Organisations.
Companies
Where I've worked.
Aug 2022 – Jan 2024
Kindred Group / FDJ
Head of Customer Decisioning (AI)
Led real-time AI personalisation across 17 markets, delivering £6M incremental revenue at 6x ROI in Year 1.
Jul 2020 – Jul 2022
British Telecom
Lead AI Consultant
Architected applied AI use cases across BT Consumer; embedded ML models into next-best-action journeys.
Feb 2019 – Jun 2020
British Gas
Programme Lead
Owned the consumer decisioning programme — vendor management, P&L and C-suite engagement.
May 2017 – Feb 2019
Infosys
Engagement Lead (Principal)
Led the AI-driven customer engagement transformation MVP at Telenet.
Jul 2016 – May 2017
Cognizant
Technical Architect (Associate Director)
Architected AI decisioning platforms for global enterprise clients.
Jul 2015 – Jul 2016
Teradata Mapp
Principal RTIM Consultant
Principal consultant for real-time interaction management — the foundation of modern AI decisioning.
Nov 2007 – Jul 2015
Merkle (Comet / Dentsu)
Technical Consultant
Eight years delivering customer decisioning across retail, financial services and media.
2000 – 2007
Tech Mahindra
Platform Manager
Career start — platform management across telecoms in Mumbai and Milton Keynes.
My Projects
Live AI products & proofs of concept.
Deal Negotiator
Investor-grade property analyser. Parses RightMove / Zoopla / OnTheMarket listings, values by condition and outputs justified offer prices, negotiation playbooks and shareable investor deal-sheets. Six strategy models, live financial recompute, server-side PDFs, tokenised share links.
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VocalSync
Teleprompter for professional podcasters. AI speech detection scrolls the script in real time and records video on-device in multiple resolutions. Best on mobile.
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Leapmotor Update Tracker
Chained AI agent pipeline — fetch → OCR → translate → categorise → moderate → notify. Aggregates scattered multi-language firmware/hardware update chatter (Reddit, Facebook, forums) into one filterable feed.
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Fair Loan Insights & Fairness Compass
Responsible-AI tooling. Upload a loan-decision dataset and get instant demographic-disparity metrics, SHAP/LIME explainability and audit-ready GDPR / EU AI Act reports.
VisitFleequid — Reserve Price Valuation
Reserve-price valuation for the Italian used-bus marketplace. Transparent multiplicative condition-factor models, trained on scraped manufacturer and competitor listings. Contact us for demo login.
VisitG10X Competition Watch
Board-ready competitive-intelligence dashboard with Forrester-Wave-style positioning for consultancy firms.
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OMS Estates
Full-stack property listing portal with URL parsing, corporate theming and a self-service admin, inspired by RightMove.
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Axioms Consulting site
This site — built as an AI-native product. ElevenLabs voice concierge, Tavus video avatar, self-serve AI-readiness assessment with PDF export and an owner-editable CMS. Short-lived server-minted tokens keep provider keys off the client.
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iDARIA
AI + Blockchain recruitment platform — TrustScore™, DirectHire™ Smart Contracts, zero-commission consulting.
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